Financial clarity & systems for established online businesses
Make your numbers tell the truth.
For established online businesses whose financials have stopped being reliable — revenue that doesn't match the books, broken integrations, wrong VAT, no clear view of profit. I clean it up, correct it, and build the systems that keep your numbers accurate and your profit visible.
Proof
Trusted with the finances of businesses up to €7M across multiple entities. Audit-trained. Recovered overpaid VAT, fixed broken Shopify reconciliations, and rebuilt years of botched administration.
The problem
Your books have quietly stopped matching reality
You can't make good decisions on numbers you can't trust.
- Revenue in Shopify / Stripe doesn't match the revenue in your books.
- Refunds and exchanges aren't processed — or are processed wrong.
- VAT has been filed incorrectly (often you've overpaid).
- Cost prices are guesses, so your margins are fiction.
- You have no view of profit you'd actually trust.
What I do
Connect, correct, and keep it right.
I connect and reconcile every source, correct what's wrong — including VAT — and design the processes and systems that keep it right. Then I hand you reliable monthly insight. I work end-to-end on my own, or embedded alongside your bookkeeper, accountant, or interim CFO.
Three ways to work with me
Find the one that fits where you are.
Financial Systems & Rescue
Your books have stopped being reliable and you need them fixed and rebuilt.
Explore consultingProfit Clarity Sprint
Growing, but you can't see what's actually profit.
See the SprintFinancial OS
Solo, and you want a simple system to run your own numbers.
Join the waitlistSelected work
Real engagements, kept factual.
Anonymised — real clients, kept factual. Named versions only with written permission.
Shopify fashion brand
Their Shopify sales never matched the books. Refunds and exchanges weren't recorded right, an integration was set up wrong, and their VAT had been filed incorrectly — they'd been overpaying. I traced every difference, fixed the returns and the broken setup, and corrected the VAT so they reclaimed what they'd overpaid. Numbers they could finally trust.
Retail group · 5 companies · ~€7M/yr
I ran the full financial operations across all five companies — at times without an assistant — on processes lean enough to keep everything accurate and under control.
Subscription business · multiple currencies
Genuinely complex to keep straight. I designed the whole bookkeeping process around it, then handed it to their accounting firm so it kept running. Now the owner gets clear, reliable numbers every month.
Next step
Numbers you can finally trust.
Book a call and we'll look at where your financials stand — and what it takes to make them reliable.
Book a call